Strategic Marketing Data Analyst

5 дней назад

Tashkent, Tashkent, Узбекистан beBeeMarketing Полный рабочий день
Marketing Analyst Position

The ideal candidate will possess excellent analytical skills, with the ability to collect, analyze and interpret marketing data. In this role, you will be responsible for analyzing data from our marketing campaigns, providing insights that drive strategic decision-making.

  • Job Description: The successful candidate will work closely with campaign managers to identify areas for optimization and enhancement of marketing initiatives. This will involve collaborating with internal stakeholders to develop effective strategies and recommendations.
  • Key Responsibilities:
    • Collect and analyze marketing data to evaluate campaign performance and effectiveness.
    • Create comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics.
    • Collaborate with campaign managers to optimize marketing initiatives.
    • Utilize statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies.
    • Monitor industry trends and best practices in data analysis and marketing analytics to improve internal processes.
    • Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements.
    • Assist in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns.
  • Required Skills and Qualifications:
    • Bachelor's degree in Data Science, Marketing Analytics, Statistics or a related field.
    • 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role.
    • Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau).
    • Strong understanding of key marketing metrics and performance indicators.
    • Excellent analytical and quantitative skills with attention to detail.
    • Ability to communicate complex data insights in an easy-to-understand manner.
    • Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
    • Experience with A/B testing and other testing methodologies is a plus.

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